NEWS

You Can Now Order Your Mahindra Parts and Land Pride Parts On-Line!

The 2009 Mahindra USA WIA Scholarships are now closed for applications. All applications must be made through the FFA. You can access information about the program along with application materials (during the enrollment period) at FFA's website. In 2008, the National FFA Organization began administering the scholarship program for us. Overall, the FFA received 1,543 applications which met our criteria. The 2008 scholarship program (2008/2009 school year) concluded with (4) $2,500 scholarships awarded. 2009 Scholarship Awards (2009/2010 school year): Four $2,500 scholarships awarded to (4) selected applicants for the use during the 2009/2010 school year. Scholarships are paid with the understanding that funds will be used for any/or a combination of the following: tuition, fees, books, equipment required for classes to attain a college degree. Scholarship recipients are selected by a National FFA Organization scholarship committee based on eligibility, interest in agriculture as a career, academic performance and leadership. Award Notification and Recipient Recognition: - Award recipients may be asked to participate in award celebrations with Mahindra executives, Dealers and representatives. - Award recipients may be featured in media announcements, promotional materials and various forms of advertising produced by Mahindra.

Fort Worth, Texas (July 31, 2009) ~ Mahindra Tractors, Presenting Sponsor of the 2009 CBR Tour, proudly announces the launch of their new fan interactive website, MAHINDRABull.com. This new website is all "bull" - and all about Mahindra's involvement with Championship Bull Riding, Inc. Fans have the opportunity to get exclusive behind the scenes footage, photos and much more. MAHINDRABull.com is chock full of the latest news and information about the CBR Tour and has available downloads and even a link to shop Mahindra's selection of merchandise. The website is the first of its kind in the sport of professional bull riding, where a sponsor has dedicated an entire site to the promotion of their involvement with the sport. Such auxiliary sites are common with other major sports properties like NASCAR. Earlier in 2009 Mahindra launched MAHINDRARacing.net to support their NASCAR marketing efforts. "We are very pleased to team up with the CBR Tour. CBR stands for Strength, Stamina and Integrity qualities that we feel are consistent with our own core values." MAHINDRABull.com is the perfect online venue supporting Mahindras partnership with Championship Bull Riding, said Mike Hilderbrand, Vice President of Marketing for Mahindra USA. This new electronic push is also being matched with a commercial campaign from Mahindra which will feature their NASCAR Driver Robert Richardson and CBR World Contender Cooper Kanngiesser - the commercial campaign will debut later in 2009 during CBR broadcasts on GAC as well as ESPN's coverage of the NASCAR Nationwide Series. "This website is a great example of Mahindra's commitment to building their brand and leveraging our property to do so" said Scott Davis, CBR National Sales Director. "We applaud their efforts and are grateful for the additional exposure it gives CBR along the way." About Mahindra Tractors Tomball, Texas-based Mahindra USA is a wholly owned subsidiary of Mahindra & Mahindra, one of the largest tractor manufacturers in the world. Mahindra USA began selling tractors in America in 1994 and has grown rapidly due to high customer satisfaction and customer referrals. For more information on Mahindra tractors visit www.mahindrabull.com or call (800) 887.2286 About CBR Led by bull riding icon, Tuff Hedeman, Championship Bull Riding, Inc. (CBR) is a nationwide professional bull riding tour which airs primetime every week on both GAC and RFD-TV with over 14 million viewers each year and logging over 300 hours of television annually since 2004. Every CBR Tour features a two hour show and an adrenaline rush with more than 20 events and over 100,000 fans in live attendance. CBR is home of the REAL COWBOY SPORT and the best bull riders and bulls in the world. We are committed to the riders, the fans, the sponsors, and all those involved in the professional bull riding industry and we live by the words Strength, Stamina, Integrity and Speed. For more information on CBR, please visit www.CBRbull.com or call us at (817) 626.BULL.

Mahindra USA, the leader in affordable, high-quality farm equipment, continues its commitment to provide hard-working, high value tractors in the United States with the announcement of its new 35 Series of tractors. Boasting an impressive 35-40 horsepower range and lift capacity of 2835 to 3090 lbs., the new models will be available nationwide this month. The professional-grade Mahindra 35 Series 4WD tractors are the best value in their class and an ideal combination of power, reliability and style. The series is launching with the 3535 and 4035 models.

“These two workhorses are the perfect machines for everything from basic chores around the farm to landscaping,” said Mike Hilderbrand, Vice President of Marketing for Mahindra USA’s Farm Equipment Sector. “They are not toys or lawn ornaments. These are serious, hard-working compact tractors designed specifically for the North American customer. With all steel construction, over-sized wheels and tires, and heavy duty attachments and implements, these tractors will push more, pull more, and lift more to help our customers cultivate their dreams.”

One of the most exciting features of the Mahindra 35 Series tractors is the new ML 120 Loader, which was specifically designed for this line. It’s skid steer design allows quick change between bucket, bale spear and pallet fork. The curved boom design matches the sleek styling of the tractor and offers better visibility.

The high-displacement, naturally aspirated direct-injection diesel engines are three-cylinder. This provides excellent torque, fuel efficiency and durability. The 35-40 horsepower range offers ample strength and traction for tough jobs. In addition, the engines are ultra-quiet, produce cleaner emissions, and conform to EPA Tier IV norms.

Standard features include a large-capacity engine, heavy-duty transmission, cast-iron chassis with high-lift capacity loader and 3-pt. hitch. In addition, the heavy-duty transmission is easy to operate, featuring shuttle shift and 12 forward and reverse speeds. Constant-running independent PTO and foot-operated differential lock are also standard. The Mahindra 35 Series delivers maximum performance with easy-to-operate levers and pedals.

Mahindra tractors consistently outperform others in their class because of their heavier weight and superior durability, and the 35 Series is no exception. The solid cast-iron chassis provides the tractors with extra traction, stability and control. The heavy-duty front axle is adjustable to allow the operator to adapt to a wide variety of applications, and the exceptional range of axle oscillation helps counter even the most difficult terrain.

Tractor owners are not the only people touting the quality of Mahindra products. In 2007, M&M’s Farm Equipment Sector became the only tractor manufacturing company in the world to receive the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.